Succeed in your marketing mix, and follow Lego’s example!

Posted By Pierre-Nicolas Schwab on 8 Sep, 2022

The marketing mix of each company must be carefully defined. Indeed, it is the concrete application of the structure’s marketing positioning. The right mix is the one that ensures an effective differentiation from your competitors! We propose here, an example of Marketing Mix: that of Lego. To do this, we will go beyond the traditional 4Ps: here are the 7Ps of the Danish company’s mix. If you only have 30 seconds Lego’s marketing mix is, above...