points d'interrogation pour la FAQ sur les études de marché

FAQ on our market research services and on our company

Questions about market research in general

Questions about IntoTheMinds services


What is the purpose of market research?

Market research is essential to understand your customers’ expectations, their needs and determine which marketing strategy to adopt. As we explain in this article, 60% of bankruptcies could be avoided if market research were carried out first; and as 50% of companies fail in the first 5 years, you can easily understand why proper market analysis is a worthwhile investment. To learn more, consult this article, which is one of the most popular articles we have devoted to the subject, or contact us.

How much does market research cost?

The budget for quantitative research (online survey with a representative panel) starts at 5000€. The most complex research studies where qualitative methods (interviews, focus groups, and so on) are combined with a quantitative phase generally exceed €20,000. Read “How much does market research cost?”. This is the most exhaustive article on the web and it is available here. You will be able to discover the reality of prices, beyond all the erroneous information that is abundant on the Internet.

How to do market research?

Usually, market research begins with desk research, continues with qualitative research (focus groups, individual interviews) and ends with quantitative research (online survey, quantitative questionnaire, and so on). This last part allows the transition to the financial plan and the business plan.

We have published and made available free of charge, a 7-phase method that will allow you to understand which techniques to use (desk research, qualitative techniques, quantitative techniques). By following this method, you will be able to prepare your financial and business plans. And if you have any questions, please contact us, and we will be happy to help you.

What are the differences between focus groups and qualitative interviews?

Qualitative interviews are an exploratory qualitative technique. Focus groups are more of a confirmatory method. The context of your study determines whether you should choose one or the other technique. Consult this article to learn all about the differences that exist and the method to select depending on the situation. This other article provides a summary of the advantages and disadvantages of the 2 techniques.

What is a PESTEL analysis?

A PESTEL analysis makes it possible to study the so-called “exogenous” factors that influence a market. These factors are Political, Economic, Sociological, Technological, Ecological, and Legal factors. The name PESTEL is, therefore, the acronym for these different factors.

The PESTEL study systematically analyses all the factors that are not under your control (political, economic, legal, and so forth), but that can change the dynamics of your market. To find out everything, consult this article that we have devoted to the subject.

How to conduct an online survey?

To carry out an online survey, you must first choose a suitable software (there are many options, sometimes free for the simplest ones), a quantitative questionnaire (see our tips here) and also have a sample of people to interview. If you do not want to fall into the trap of convenience samples, we advise you to rent a panel. This is a classical technique, particularly for conducting B2C market studies. However, it should be noted that renting a panel is relatively expensive and requires the intervention of a professional.

Where can I find data for my market research?

Asking this question often means asking “where to find data for the desk research of my market research”. Market research (see our online guide) is indeed a continuous process during which you will look for existing data (for the documentary phase) before going to the field to acquire your own data (qualitative and quantitative). Finding existing data on your market can be done in different ways, most of the time online: scientific publications, reports from professional organisations, company brochures (for your competition analysis). Also consider visiting trade shows that sometimes bring together, for a few days, all the major players in a market. We have devoted a full article to the desk research in which you will find all of our tips and tricks.

How to do B2B market research?

Conducting B2B market research requires adopting the right methods. Qualitative methods, and in particular qualitative face-to-face interviews, are ideally suited for B2B. Mystery shopping is also useful, especially for competition studies. To find out everything, consult our online guide to B2B market research or visit this page to download our free white paper on the subject.

How to do B2C market research?

The conduct of B2C market research generally involves a preliminary qualitative phase to propose hypotheses. A quantitative phase (via an online survey, for example) makes it possible to validate them and give statistical certainty to your conclusions. For more information on the subject, consult this in-depth article on the subject or visit this page to download our free white paper.

How long does it take to get a quote for market research?

We can give you a first estimate of the budget at the first telephone appointment. We formalise our estimate in the form of a quote, usually within 48 hours. Call us at +32 2 347 45 86 or +33 1 88 32 73 73 44 for a free first consultation or submit your request by email (info@intotheminds.com) or via the contact page on our website.

Do you do B2B market research?

Yes, 50% of the market studies we do is in B2B. To read more about our B2B market study services, click here. In 15 years of activity, we have covered a wide range of sectors: plumbing, chemistry, logistics, production software, office real estate, and so on…

How long does market research take?

It all depends on the type of technique used (qualitative, quantitative) and the geographical scope studied. In the case of an online quantitative survey (satisfaction surveys, for example), we are generally able to carry out the assignment between 3 to 4 weeks. For projects using mainly qualitative methods (individual interviews, focus groups, and so on), it usually takes at least 3 months.

In which countries do you conduct market research?

We carry out market studies mainly in Belgium, France, Luxembourg and the Netherlands. However, for the quantitative phases, we cover the whole world thanks to the panels we rent. For example, we have done quantitative studies in Asia. Consult some customer cases by clicking here.

In which languages do you carry market research projects out?

For the qualitative part, we work in French, Dutch, English, German and Italian. For online surveys (as part of a B2C market research or satisfaction surveys), all possible and imaginable languages are covered.

Do you conduct market research for all sectors of activity?

Yes. We cover all sectors of activity. From local shops to banks, via chemicals, cosmetics and automobiles, we have covered every conceivable industry in 15 years of business. You will find an overview of some customer cases on our website: local or foreign market research, satisfaction surveys and product launches.

Do you conduct telephone surveys?

Yes, we conduct telephone surveys when this method makes sense in the project process. For example, we used this approach for VOO (see customer case) and Edigroup (see customer case).

I am a would-be entrepreneur. Can I use your services?

Yes, we support many project leaders every year. In some countries, project leaders may receive specific support (subsidies) for carrying out their market analysis projects. Remember to check if you are eligible. Contact us for more information.

Can you coach me so that I can do my own market research?

Yes. This option is quite possible. In this case we “coach” you, that is to say, we guide you and show you the way forward, but you are the one who does the fieldwork. This is an ideal compromise for those with limited budgets. To obtain a quote, simply contact us.

Can your services be subsidised?

Yes. If you live in Brussels, for example, you can receive subsidies of up to 60%. In other words, 60% of our fees are covered. You will find all the necessary information on our subsidies page. For companies in the Brussels region, we have carried out a specific analysis that you can read here.

What are the formalities for applying for subsidies?

We take care of everything. By working with us, you choose a partner who makes your life easier. Contact us so that we can take care of your file.

How to make an appointment with IntoTheMinds?

You can call us at +32 2 347 45 86 for our offices in Belgium and +33 1 88 32 32 73 44 for our offices in France) or simply send us an email at info@intotheminds.com or use our contact form.

How to be part of your network of mystery shopping investigators?

Just send us an email with your CV to info@intotheminds.com

We are continually looking for interviewers to expand our network in Belgium, France, Luxembourg and the Netherlands.

Are you looking for interns?

We only welcome interns in our Brussels offices and only for long internships (4 months or more) at the end of the degree course. Our internship offers are, if necessary, published on our jobs page.

Do you accept external contributions for your blog?

No. We do not accept any external contributions or sponsored articles on our blog.