{"version":"1.0","provider_name":"Conseils en marketing","provider_url":"https:\/\/www.intotheminds.com\/blog","author_name":"Pierre-Nicolas Schwab","author_url":"https:\/\/www.intotheminds.com\/blog\/member\/pierre-nicolas\/","title":"Etude de march\u00e9 : nouvelle m\u00e9thode pour la mesure des audiences TV","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"LWNkpYr8HB\"><a href=\"https:\/\/www.intotheminds.com\/blog\/etude-de-marche-nouvelle-methode-mesure-audiences-tv\/\">Etude de march\u00e9 : nouvelle m\u00e9thode pour la mesure des audiences TV<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.intotheminds.com\/blog\/etude-de-marche-nouvelle-methode-mesure-audiences-tv\/embed\/#?secret=LWNkpYr8HB\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Etude de march\u00e9 : nouvelle m\u00e9thode pour la mesure des audiences TV\u00a0\u00bb &#8212; Conseils en marketing\" data-secret=\"LWNkpYr8HB\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.intotheminds.com\/blog\/wordpress\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.intotheminds.com\/blog\/app\/uploads\/msesure-audience-methode-etude-de-marche-USA.jpg","thumbnail_width":800,"thumbnail_height":543,"description":"L'utilisation des carnets de notes est une m\u00e9thode d'\u00e9tude de march\u00e9 classique qui rel\u00e8ve des techniques qualitatives. Dans cet artucle d\u00e9couvrez les r\u00e9sultats d'une \u00e9tude sur les audiences TV qui s'est attach\u00e9 \u00e0 comparer la m\u00e9thode par panel avec celle utilisant des carnets de notes sur support mobile."}