Faisons un grand bond en arrière … voici comment James Moore analysait la stratégie d’Apple en 1993 (il y a presque 20 ans) dans le numéro de Mai-Juin de la Harvard Business Review :
Starting in the late 1970s, Tandy Corporation,
Apple, and others introduced early versions of what
would eventually become the personal computer.
The seed innovation they all chose was the microprocessor,
but these first designers also recognized
that other products and services had to be created to
bring the whole package together. These ranged
from hardware components to software to services
like distribution and customer support.
Apple and Tandy each had a different strategy for
creating a full, rich ecosystem. Apple worked with
business partners and talked about “evangelizing”
to encourage co-evolution. While the company
tightly controlled its basic computer design and operating
system software, it encouraged independent
software developers to write programs for its machine.
Mon avis :
Vous voyez une différence avec la stratégie adoptée pour l’iPhone et l’iPad ? Moi pas …Étiquettes : stratégie