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Why Innovations fail

We’ll be giving a (short) conference at the Solvay Business School on March 19th 2013 at 6:30pm on innovation. We will however not deal with innovation from a company’s perspective (how to innovate and the like) but rather from a consumer’s perspective.

We’ll propose some new thoughts (also inspired by our research work) on why innovations do not get adopted by consumers.

Our intention is to limit the presentation to 60 minutes and to follow with an open discussion of innovations which failed and think –together- about the reasons they failed.

The entrance to the conference is free-of-charge. It will be held in English  and will take place at the Solvay Business School (Building “R”) at the Free University of Brussels.

Don’t miss this opportunity and meet us there. And guess what … there will be NO powerpoint!



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Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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