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Which place for blogs in tomorrow’s communication landscape

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I read on Mateusz Kukulka’s excellent blog a post dedicated to the place of a blog among today’s myriad social tools. Beyond the arguments developed by Mateusz, which were themselves inspired by a post on another blog, I think that Mateusz is one of the best persons to discuss this issue given his involvement with social medias.

I loved his post … because it very much fitted with my situation. I tried Twitter, practiced Facebook. Yet, it’s on IntoTheMinds’ blog that I love to develop my ideas and try to challenge my readers. I would love to be able to sum up my thoughts in less than 140 characters but if I want to ensure quality I guess it’s not possible.

I firmly believe that social medias, whether they are called Twitter or Facebook, are just trendy tools. Don’t get me wrong. They definitely fill a need, the need to be connected to friends and relatives and to be remembered. And because this need is rooted in each of us, other tools will appear (and disappear). The purpose of a blog is different. The need filled by a blog is different. A blog is about voicing ideas to the outer world, be it to relatives or strangers.

My take:

I totally agree with Mateusz that a blog should be at the center of the social medias constellation. If you have a blog, you should use other social medias to draw visitors back to your blog where you develop more purposeful ideas.

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Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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