We love Dandoy

We had a meeting last week with Dandoy, one of the most iconic company of Brussels and an international symbol of success for Belgium entrepreneurship.

I’m a Dandoy-addict and went to one of their stores last weekend. Back home I realized that their products not only tasted great but we also particularly photogenic. I took some pictures just to realize that one of Dandoy’s cornerstones for success was at my fingertips. Do you see what I mean ?

My take

Dandoy means exclusivity and exclusivity can be translated in many different ways for a consumer. Craftsmanship is one way to convey exclusivity and tradition; look closely at the picture above and you will notice that all biscuits are different. I mean they are VERY different from each other which the consumer associates, from a cognitive viewpoint, to craftsmanship. And indeed Dandoy is all about hand-made biscuits.