Earn money by answering our surveys

Register now!
Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere

Wal-Mart business cards: myth or reality

Earn up to 50€ by participating in one of our paid market research.

Register now!

I had heard many times that Wal-Mart saved costs by reducing the size of its associates’ business cards. I long kept this story for a myth until I met in December with Ben Dolan in New-York. Ben is a senior Director at Sam’s club, a chain belonging to Wal-Mart.

He confirmed the story and provided me with a comparison of the two formats. He also told me about this internal project which aimed at saving one single line on every receipt. The project was implemented and all in all it represents 60,000$ savings per year !

My take:

When you adopt a cost-based strategy how far do you need to go to keep your costs at their minimum?


Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

Share This Post On

Submit a Comment

Your email address will not be published. Required fields are marked *