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Vuitton opens new flagship store on Place Vendôme

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Louis Vuitton opened in late 2017 a new 1700 sqm flagship store on the corner of rue du Faubourg Saint-Honoré.
The facade of the building is adorned with a sunburst installation by Vuitton’s creative director Faye McLeod. The effect at night is simply stunning.
Faye McLeod is also the woman behind Vuitton’s window displays, one recurrent theme of this blog (see a few examples of her magnificient work here and there).
LVMH bouight the Hôtel Heuzé de Vologer for €200m. The project, led by architect Peter Marino, took 5 years to complete.

The window displays on the street level are also interesting because they are innovative. One technology we spotted at the NAB Show in Las Vegas in 2017 was used to give a tridimensional impression of Vuitton products.

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Author: Pierre-Nicolas Schwab

Pierre-Nicolas est Docteur en Marketing et dirige l'agence d'études de marché IntoTheMinds. Ses domaines de prédilection sont le BigData l'e-commerce, le commerce de proximité, l'HoReCa et la logistique. Il est également chercheur en marketing à l'Université Libre de Bruxelles et sert de coach et formateur à plusieurs organisations et institutions publiques. Il peut être contacté par email, Linkedin ou par téléphone (+32 486 42 79 42)

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