We are just back from the EMAC 2014 conference. The 12-hour long working days were fully packed with dozens of interesting sessions on various topics.
Among the many results that were presented here’s our top 5 of the most interesting research in our field (market research, customer satisfaction and loyalty).
You can expect a detailed article on each of the following researches :
- Net Promoter Score : is it really a reliable measurement of customer satisfaction and word-of-mouth ?
- How shopping lists modify consumer behaviors in supermarkets
- Is mystery calling representative of what real customers actually think ?
- What to do to improve the opening rate of your direct mail
- 12 best practices for your next advertisement (based on eye-tracking research)
Thank you for following us up and keep tuned for more unique information that will help you in your market research and your marketing strategy.
Tags: marketing agency belgium