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Marketing, customer satisfaction and loyalty
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Top 5 marketing research from EMAC 2014 conference

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We are just back from the EMAC 2014 conference. The 12-hour long working days were fully packed with dozens of interesting sessions on various topics.

Among the many results that were presented here’s our top 5 of the most interesting research in our field (market research, customer satisfaction and loyalty).

You can expect a detailed article on each of the following researches :

  • Net Promoter Score : is it really a reliable measurement of customer satisfaction and word-of-mouth ?
  • How shopping lists modify consumer behaviors in supermarkets
  • Is mystery calling representative of what real customers actually think ?
  • What to do to improve the opening rate of your direct mail
  • 12 best practices for your next advertisement (based on eye-tracking research)


Thank you for following us up and keep tuned for more unique information that will help you in your market research and your marketing strategy.



Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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