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The unique personnality of 3-stars chefs

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At ESADE conference from March 25th-27th a very interesting research was presented on narratives from Top Chefs. The sample studied by Magdalena Marowska was made of narratives by the late Bernard Loiseau, Heston Blumenthal, …

The discussion that followed revolved around the personality of the chefs. Pictured as entrepreneurs, chefs of this level (3-star Michelin) are a very special type of entrepreneur. Their emotional component is much more developed than in other entrepreneurs’ profiles, probably because of the artistic qualities they possess and that allowed them to climb the professional ladder. Interestingly enough the narratives also showed a claimed filiation with the master from whom they learned cooking. This filiation is however destroyed implicitly when a given chef seeks differentiation to exist as an individual artist and co-exist as a member of a larger family. Chefs seems therefore to be tormented human beings with an inner willingness to be different and an external duty to remain attached a father figure.

Our thanks to Magdalena for allowing us to include her presentation here.

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Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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