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The power of inertia

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I was chatting last Friday with the managing director of one the most famous real-estate agencies network in Brussels.

I quickly discussed with him the two posts that we recently published over his industry: the first was showing the state of amateurism of agencies in Brussels, the second the innovations launched by Century 21.

After confessing that he couldn’t grasp the aim of publishing ideas and thoughts on a blog (I’ll come back to that later) he said the following about the non-professionalism of real-estate agencies kn Brussels: “I know it, everybody knows it … so what?”

My take:

At IntoTheMinds the intention of our blog is to share our thoughts, ideas and knowledge with the largest number of readers. We want to offer entrepreneurs the opportunity to open their minds to other ideas, to make them look at the big picture and eventually to question their assumptions. Here’s the difficulty. Human Beings hate questioning their assumptions which often result in inertia. So many opportunities go last that way … what a pity.


Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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