It must be the time of the year and the January tradition to take good resolutions; wherever I look, whatever I read or listen to, it’s all about “the x rules to …” (please fill in the blank).
A few examples taken from my Linkedin dashboard in the last 60 minutes
- The 10 rules for successful innovation and technological transfer
- The 14 rules for predicting future geopolitical events
- 9 Ways How NOT To Start A Business
First of all, let’s be honest. This approach of universal rules to achieve (or not) certain goals is a myth. There is no such thing on earth that 9, 10 or even 15 rules will be a universal recipe for whatever promise. This just can’t be. Period.
Second, I’m questioning the very efficiency of a message based on a set of 9, 10 or more rules. What one should remember is that the human brain is not very good with remembering groups of more than 6 items. Setting up an agenda with 10 rules is therefore doomed to fail. Last week on the radio I heard a columnist reciting his 10 rules for success in 2013. I can bet with you that none of the listeners could remember more than 3 items when he finished his talk.
Advice for your marketing strategy
If you want your message to me remembered make sure it’s short. Firms’ slogans should have 4-5 words at max (and short ones is possible). To remember that rule it’s easy. KISS : Keep It Short and Simple.
There are only 4 letters in this acronym.Tags: market research belgium, market research brussels, marketing agency belgium, marktonderzoek belgie, marktonderzoek brussel, qualitative, quantitative