When it comes to luxury, companies can go to great lengths to exhibit their products under the best light, especially before Christmas.
Have a look at Van Cleef & Arpels’ creativity. I was amazed to see their store in New-York last Christmas. I had never seen (even in Paris) such a creativity to create a universe and a story around their jewels.
Time to dream before the weekend.
Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)
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