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The most beautiful ways to display products. Part 4: Fendi

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You may remember, if you are a loyal reader, of our series on the most beautiful ways to display products in brick-and-mortar sales points. The last post on the subject regarded Lalique.

The Christmas time is a renewed opportunity to witness the creativity of marketers and this year the Fendi crew did a really amazing job in their flagship store of Rome.

Each showcase was actually a painting in itself. All objects were arranged in a very lively way which reminded me of some Dutch paintings by Vermeer for instance. Even the frame of the showcase was here to mimic the similarity with a painting.

Pictures are worth thousands of words. Allow me to stop my explanations here and discover by yourself the beauty of the products.

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Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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