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The best innovations are sometimes the simplest

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Breakthrough innovations are perhaps the most visible, attract the most media coverage. Yet they remain the exception. Most innovations are incremental. Sometimes small improvements, clever ideas can change the customer experience and be turned into a commercial success.
Today we’d like to present you one of those simple, yet ultra clever, idea that is already a huge success on Kickstarter : Frankfurter Brett, a kitchen workbench.

Kickstarter : your market research plateform

Kickstarter (and all other crowdfunding platforms) is absolutely amazing as a market research tool. It allows you to reduce the risk of starting your venture and validate market demand for your product.
At the time we are writing this article Frankfurter Brett BASIC has received 4x times the amount needed to start the venture (100,000€). With such a result you can definitely be confident that you won’t take too many risks.

Frankfurter Brett BASIC : clever innovation for better customer experience

We love Frankfurter Brett BASIC because it improves dramatically the customer experience by solving several problems.
It solves first of all a problem of space everyone has already experienced. Who wouldn’t like to have a bigger kitchen ? Who hasn’t found already he/she hadn’t enough space for all ingredients ?
Second it helps improve your efficiency and adapts to the modern ways of cooking through the tablet holder.

Where is the problem ?

Beyond the success on Kickstarter there is a sustainability problem. Incremental innovations like the Frankfurter Brett are difficult to protect. The product is positioned pretty high in terms of price and cheaper copies will probably be available very soon, jeopardizing the long-term sustainability of the product.
You eventually end up in a business model where permanent innovation is key (see for instance Bodum) : new ideas are developed in Europe or USA and manufacturing outsourced to low-wage countries.

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Author: Pierre-Nicolas Schwab

Pierre-Nicolas est Docteur en Marketing et dirige l'agence d'études de marché IntoTheMinds. Ses domaines de prédilection sont le BigData l'e-commerce, le commerce de proximité, l'HoReCa et la logistique. Il est également chercheur en marketing à l'Université Libre de Bruxelles et sert de coach et formateur à plusieurs organisations et institutions publiques. Il peut être contacté par email, Linkedin ou par téléphone (+32 486 42 79 42)

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