Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Foncier Home bets on customer experience
May04

Foncier Home bets on customer experience

Some industries are more conservative than others. The bank and loan industries are certainly among them. My latest trip to Paris gave me the opportunity to visit BNP Paribas (which I’ll deal with in a separate post) and Foncier Home, whose flagship store is located on Boulevard des Capucines near the Opera. The store is also home of a Columbus Coffee shop (a Starbucks-like) which helps mix up two worlds and attract other profiles of...

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Let’s go green with a touch of marketing
Apr29

Let’s go green with a touch of marketing

Here’s a nice example of a smart marketing innovation that I just saw in Brussels last week.  A company in the green business will soon set up in this building on the Louise Avenue (actually not far away from IntoTheMinds offices) and as far as I understood the building is also likely to be green. This project is led by Pylos and Fidentia, two real-estate investment firms. To catch the attention of pedestrians a birds’ house has been...

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