Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
One Day One Idea: the management of customer experience by Cerdan Heritage
Jan04

One Day One Idea: the management of customer experience by Cerdan Heritage

Santa Claus brought me this year some very cool “Cerdan Heritage” stuffs. If you don’t know about Cerdan Heritage, read the article we wrote a while ago about this SME started by Marcel Cerdan’s grandsons. The idea in brief Not only are clothes of extreme high quality but the products come with a series of little details that enhance the overall customer’s experience: cardboard label with its vintage safety pin, Cerdan label stitched...

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What’s new in 2013: more advices for entrepreneurs with a focus on market research and innovation

Looking back over our shoulders Looking back at 2012 we’ve written a lot (like in 2011) but took a pretty long break after the summer. With a sudden increase in workload we had to concentrate on clients’ assignments. This is no excuse though as part of our company’s mission is to collect, analyze and diffuse knowledge. Fortunately enough there were a few events scheduled in the second half of the year that kind of forced us to resume...

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