Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Digital innovation: does your market segment care ?
Sep05

Digital innovation: does your market segment care ?

Tech-savvy entrepreneurs love to imagine solutions to digitalize our world and change consumers’ usages. Adoption is usually the problem that occurs. It’s therefore essential to ask you this question beforehand: “do your target customers care enough to change their habits” ? To illustrate the problem, let me tell you a story. The story of my 80-year old mother-in-law. My mother-in-law writes phone numbers on the back of her cell phone...

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How to handle qualitative market research in different countries / languages
Jan13

How to handle qualitative market research in different countries / languages

Because our market research agency is located in Belgium, we often have to deal with qualitative marketing assignments that require to conduct interviews in different languages. As you may know Belgium itself has 3 official languages (Dutch, French and German) which correspond to different cultural orientations. For firms with a national marketing strategy, it’s therefore important to make sure the market research is carried out...

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