Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
“42” School: why Xavier Niel’s initiative may fail
Apr22

“42” School: why Xavier Niel’s initiative may fail

Non-French people are likely not to know Xavier Niel. He is however a famous tech entrepreneur, a billionaire and the CEO of Free, the telecom company that has been shaking the grounds of telecom competition landscape for years. Xavier Niel declared a war to the three French telecom operators (SFR, Orange and Bouygues) in 2012 when he launched in January its own mobile phone offer starting as low as 2€/month. One year after starting...

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50% of the firms created in 2006 have died: all the factors influencing firm’s survival
Apr19

50% of the firms created in 2006 have died: all the factors influencing firm’s survival

There is a lot of controversy around survival rate of startups. A survival rate of 25% after 7 years is often mentioned although there’s no evidence around it; other authors speak of a 90% survival rate. The discrepancy is so huge that real actual figures are very valuable. Such figures have been published last week by the French statistical institute INSEE (Link to the original source – in French only). In 2006 a total number of...

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Thank You Merci
Apr17

Thank You Merci

From time to time you meet inspiring people. I have the chance to meet many entrepreneurs coming from very different horizons and with various backgrounds. Although they are all special some of them show world-class expertise and skills. My encounter with Jean-Luc Colonna d’Istria will certainly remain as one of the most inspiring moments of 2013. The marketing director of Merci, the now world-famous concept store of Boulevard...

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HOW TO : market research, product positioning and pricing
Apr15

HOW TO : market research, product positioning and pricing

Market research is important and you know that this is what we specialize in. Yet market research is only the beginning. Out of the results of the market research you should be able to draft your strategy and determine (among others) your positioning strategy as well as your pricing. Those two aspects are usually complicated to master and differ greatly depending on the kind of market (B2B or B2C) you’re in. I was asked by the...

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Find your audience: how to position your research work
Apr12

Find your audience: how to position your research work

As I explained in an earlier post, I was very disappointed to see my research work rejected at this year’s EMAC conference. Fortunately the very same research work was accepted and presented at the 5th International Conference on Rhetoric and Narratives in Management Research. This conference, though more limited in size than the EMAC and its hundreds of participants, gave me a great boost of energy … and hope. I was finally able to...

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