Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
One Day One Idea: improve the customer experience with a touch of fun and humor
Apr26

One Day One Idea: improve the customer experience with a touch of fun and humor

It may seem easier to engage online customers with slogans and humor. Yet we have found in Paris last winter a unusually good example of humor in the retail sector. The pictures below were taken at Cojean, a chain of quality fast-food stores in Paris. We found the catchy and funny slogan worth a post.     Advice for your marketing strategy Customers will reward you if you make them laugh and have a “spiritual”...

Read More
What motivates people to move up the social media ladder?
Apr24

What motivates people to move up the social media ladder?

During the ESADE conference, Sue Vaux Halliday presented her work on “user-generated content and its creators: consumers and commentators”. During her presentation Sue introduced the concept of social media ladder (also called social technographics ladder: see the slideshare presentation below for more information) which allows to segment the population according to the usage of social media tools. At the bottom of the ladder you have...

Read More
“42” School: why Xavier Niel’s initiative may fail
Apr22

“42” School: why Xavier Niel’s initiative may fail

Non-French people are likely not to know Xavier Niel. He is however a famous tech entrepreneur, a billionaire and the CEO of Free, the telecom company that has been shaking the grounds of telecom competition landscape for years. Xavier Niel declared a war to the three French telecom operators (SFR, Orange and Bouygues) in 2012 when he launched in January its own mobile phone offer starting as low as 2€/month. One year after starting...

Read More
50% of the firms created in 2006 have died: all the factors influencing firm’s survival
Apr19

50% of the firms created in 2006 have died: all the factors influencing firm’s survival

There is a lot of controversy around survival rate of startups. A survival rate of 25% after 7 years is often mentioned although there’s no evidence around it; other authors speak of a 90% survival rate. The discrepancy is so huge that real actual figures are very valuable. Such figures have been published last week by the French statistical institute INSEE (Link to the original source – in French only). In 2006 a total number of...

Read More
Thank You Merci
Apr17

Thank You Merci

From time to time you meet inspiring people. I have the chance to meet many entrepreneurs coming from very different horizons and with various backgrounds. Although they are all special some of them show world-class expertise and skills. My encounter with Jean-Luc Colonna d’Istria will certainly remain as one of the most inspiring moments of 2013. The marketing director of Merci, the now world-famous concept store of Boulevard...

Read More