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CoCasse vegetable tablets: a surprizing food innovation
Feb11

CoCasse vegetable tablets: a surprizing food innovation

It was during our active monitoring of the marketing campaign at SIAL 2018 that we discovered CoCasse, one of the candidates for the SIAL Innovation Awards, which presented a product never before seen: a vegetable concentrate in the form of a tablet. The resemblance to a chocolate bar was so striking that visitors fell for it, some thinking that the squares of vegetable concentrate could be eaten. Back in today’s article on a...

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Tediber, the success story of a Digital Native Vertical Brand (DNVB)
Jan28

Tediber, the success story of a Digital Native Vertical Brand (DNVB)

Tediber, founded by Julien Sylvain, is a company whose particularity is to sell on the Internet an object whose marketing was until now the exclusive preserve of “permanent” shops: the mattress. A native digital actor, Tediber has just opened a brick-and-mortar store in the Marais district of Paris (13 rue Sainte-Croix-de-la-Bretonnerie), a turning point in his strategy as an online “pure player” that...

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10 mistakes to avoid in your online survey
Jan16

10 mistakes to avoid in your online survey

An online survey is an essential part of any proper market research. While it has become much easier thanks to the Internet to carry out a quantitative survey than it was 20 years ago (the blessed time of paper questionnaires!), the fact remains that preparing a good questionnaire cannot be improvised. This is not an exercise that can be done on a corner of the table. In today’s article, we have compiled a list of 10 mistakes...

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What are the differences between B2C market research and B2B market research
Jan14

What are the differences between B2C market research and B2B market research

We have just devoted two very detailed articles to market research in B2C and market research in B2B. Aware that all the information will probably be confusing to assimilate all at once, we have prepared a concise overview table that presents the methodological differences between these two types of market research. Read also: Read our white paper on market research This table shows two kinds of information: You will, first of all,...

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How to do market research in a B2C setting?
Jan09

How to do market research in a B2C setting?

The purpose of this article is to present the ins and outs of B2C market research with a particular focus on the methods used and the difficulties expected. While in our online market research guide, we have discussed all the techniques and tools available to carry out ideal market research, today we will modestly try to focus on a series of the minimum steps to be undertaken by would-be entrepreneurs, startups and more generally all...

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