Marketing, customer satisfaction and loyalty
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Innovation & Design Thinking: 3 secrets to generate better ideas
Jan19

Innovation & Design Thinking: 3 secrets to generate better ideas

You know I’m a big fan of design thinking. I’ve carried out many sessions and ideas have popped up that I’m sure, would never have come to mind with Design Thinking. As you know Design Thinking is a real methodology that helps fuel creativity and pave the way to innovative ideas. The purpose of this post is certainly not to deal with the whole method here (there are excellent books and really good trainings to do that) but to deal...

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Idea in brief : rejuvenate your products with a new packaging
Dec05

Idea in brief : rejuvenate your products with a new packaging

To follow up on our post dedicated to innovation in the food & drinks sector, we wanted to give you another example of how you can attract customer’s attention very simply, through a small innovation brought to your product. The idea behind this post was inspired by two very new products we spotted at SIAL 2014. On the booths of Terra Creta (Olive oil producer from Greece) and Terra Delyssa (olive oil producer from Tunisia) we...

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Food & drinks : just remix to innovate
Nov24

Food & drinks : just remix to innovate

You may remember this old post we published on innovation : innovation is a remix (you can read the post here or just watch the video below).   Well, it seems that in the food & drink business (we are just back from SIAL) some innovations are just about that : applying old recipes to a new sector. If you are European chances are high that you consume pistachios in one of those two ways : roasted (in the shell) or nature. For...

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The Delta Lloyd recipe to acquire new customers
Nov12

The Delta Lloyd recipe to acquire new customers

Some customers segments are more difficult to reach than others. Independent workers are certainly one of them. They go by the “time is money” principle and usually try to make their days as productive as possible. As a consequence little –if any- time is left to handle formalities, go to the bank, take care of insurances, … Delta Lloyd had an interesting idea to capture that audience. 50% of independent workers have no insurance...

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An experiential store dedicated to masks
Jul23

An experiential store dedicated to masks

The last time we were in Berlin we visited a fascinating store that had just relocated in a 3-story building : Maskworld It’s located not far away from Alexanderplatz; we were eager to pay a visit to this unique store since it was still under construction at the time of our last two visits in Berlin. Now that it has finally opened its door, it was time to discover it. The concept The marketing concept is pretty simple. Maskworld is a...

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