Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Food and drink innovation: what are the success factors?
Nov02

Food and drink innovation: what are the success factors?

020At the food fair SIAL 2016 more than 2000 innovative products were presented. In other words some 10% of the world’s yearly food innovation was concentrated in one place during one week. Amazing opportunity for a market researcher like me. Yet 50% of those products will die in the next 6 months. All the money poured in their development, marketing and distribution will be lost. What is innovation? We don’t want to...

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SIAL 2016 : first conclusions from a busy week
Oct21

SIAL 2016 : first conclusions from a busy week

Like every 2 years I spent a few days attending the world’s biggest food fair : SIAL 2016. Each and every year this fait gets bigger and 2016 was no exception. SIAL 2016 remains a primary source of information for market research on the food sector and trends detection. Here are my high-level conclusions that I’ll complement in the coming days with special in-depth articles on specific products. Let’s get organic 5...

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Food labels: keep it simple and stupid
Dec17

Food labels: keep it simple and stupid

In her weekly column in Le Figaro, French most visited online journal, Natacha Polony defended on 5 Dec 2014 the idea that food labels should not be simplified. We disagree. Read further to find out why and more importantly “how” labels should be simplified to benefit the customers’ interest. Is Mrs. Polony’s argumentation really worthwhile ? Mrs Polony was arguing that a recent law passed to simplify the labeling of meat was...

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1/3 of hospitality firms could die. So what ?
Dec10

1/3 of hospitality firms could die. So what ?

A press conference was recently organized by the union of independents to denounce the expected negative effects of the black boxes in the so-called Horeca (HOtels – REstaurant – Coffee shops) sector (in other words the sector of hospitality). As a short reminder, these black boxes are devices to be implemented in the cash register of stores to eradicate the possibility to make black money. Jean-François DONDELET, the president of the...

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Idea in brief : rejuvenate your products with a new packaging
Dec05

Idea in brief : rejuvenate your products with a new packaging

To follow up on our post dedicated to innovation in the food & drinks sector, we wanted to give you another example of how you can attract customer’s attention very simply, through a small innovation brought to your product. The idea behind this post was inspired by two very new products we spotted at SIAL 2014. On the booths of Terra Creta (Olive oil producer from Greece) and Terra Delyssa (olive oil producer from Tunisia) we...

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