Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere
Insurances : towards the end of the risk sharing principle ?
Apr18

Insurances : towards the end of the risk sharing principle ?

There is one very important underlying principle of any insurance : risk sharing. Good drivers cover a part of the risk of bad drivers; people in good health pay for those who fall ill. Americans call this a “socialist” way of doing business. But until now insurances in Europe have always favored a group approach vs. an individualistic one. The data revolution may be the end of this. Here’s why. Customer data will enable user-centric...

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Mobile Me : your car has no secrets for Mercedes
Apr11

Mobile Me : your car has no secrets for Mercedes

Nowadays cars can be connected with your smartphone ; not only to make calls but also to control your car at distance. The Mercedes Me application enables the owner to monitor basic and more advanced functionalities of the vehicle through his smartphone. The presence of a SIM card transmitting the information to the smartphone is the enabler of this enhanced connectivity ; but it may also enable Mercedes to become a data provider....

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Service quality : the next retail challenge after Big Data
Apr08

Service quality : the next retail challenge after Big Data

Algorithms have become instrumental in retailers’ strategies to increase loyalty among customers. We don’t know of any major retailer not having a Big Data team working on a.o. predicting churn, couponning, increasing loyalty, new segmentation, … Yet, what we also notice is that all retailers more or less all use the same tools, the same techniques for the same goals. It’s all about Spark, Hadoop, real-time...

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Are smart boxes the future of car insurance?
Mar25

Are smart boxes the future of car insurance?

Telematic units, also called black or smart boxes, are devices installed in a car to monitor a driver’s behavior (speed, acceleration, deceleration, …). They are increasingly used by insurance companies to develop a pay-as-you-drive pricing. Such pricing may be especially interesting for young drivers who are hit by high insurance premiums. Young drivers are victims of their youth One metric sums it up all: 25% of accidents are caused...

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How can third-party data support your Big Data strategy
Mar21

How can third-party data support your Big Data strategy

Collecting and integrating third-party data will be the subject of a talk I’ll give at the Big Data conference of the European Broadcasters’ Union in Geneva on 22-23 March 2016. I’ll present three very interesting use cases of companies which have used third-party data to enrich the knowledge they had of their consumers : TAM airlines (which we already discussed on this blog), Realo (my thanks to them for the great interactions we...

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