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Summer is finished : we resume our publications

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As of today we’ll resume our normal publication frequency. You can expect to read our analysis every Monday, Wednesday and Friday from 6am. As usual we will cover the topics we love : marketing in general; market research techniques and how to satisfy customers in particular. Loyalty will also remain one of the central topic of this blog.

In terms of sectors we’ll try to cover less retail news than before (see further below for some explanations about this) and more of ecommerce. We want also to add some more posts conceptual posts and some more personal reflections too.


As the Dutch-speaking readers of the site may have noticed, we finally found a solution for the Dutch version of the website and have resumed the translations for 2 months. We are currently translating all posts published in the past and will publish them at a rate of one per day. In parallel we’ll also translate the articles of the day. Until all the stock of past articles is translated, you can therefore expect a mix of fresh and older news on the Dutch version of the blog.


Finally, we are happy to announce that the project of a collaborative map of pop-up retail initiatives is taking a new path. We are finalizing a website that will be dedicated to the best pop-up retail initiatives worldwide : fresh new design, comprehensive maps. We hope that this initiative will be liked and will help gain a new audience. As soon as the website is launched we’ll keep you up-to-date.


This being said, thank you again for visiting regularly our blog and our website. Don’t hesitate to share with us your ideas for new articles. You just need to drop us an email at info@intotheminds.com for that.


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Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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