Let’s finish the week with a really exciting and cool initiative from Sony.
You know that popup stores are really trendy nowadays and that dozens of them open everyday worldwide. With so many initiatives, how do you stand out from the crowd?
Sony found the magical recipe to get noticed : they launched a store under water. It’s called the Xperia Aquatech Store and it’s located in the United Arab Emirates. This is just amazingly creative and it’s made with a marketing purpose behind it: demonstrate how waterproof Xperia smartphones can be.
Tags: differentiation strategy, marketing agency belgium, retail