Earn money by answering our surveys

Register now!
Marketing, customer satisfaction and loyalty
Satisfied customers will follow you everywhere

Sony opens Xperia pop-up store under water !

Earn up to 50€ by participating in one of our paid market research.

Register now!

Let’s finish the week with a really exciting and cool initiative from Sony.

You know that popup stores are really trendy nowadays and that dozens of them open everyday worldwide. With so many initiatives, how do you stand out from the crowd?

Sony found the magical recipe to get noticed : they launched a store under water. It’s called the Xperia Aquatech Store and it’s located in the United Arab Emirates.  This is just amazingly creative and it’s made with a marketing purpose behind it: demonstrate how waterproof Xperia smartphones can be.

Tags: , ,

Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

Share This Post On

Submit a Comment

Your email address will not be published. Required fields are marked *