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SIAL 2016 innovations : courgetti nest by Fiordelisi

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At least one of those novelties really blew me away : Courgetti Nests by Fiordelisi.
The product consists of sun-dried zucchinis with a process that has required 4 years of research and development. Producing 10 g of “courgetti nests” requires one medium zucchini and 20 g is considered a portion for one adult (one can debate whether 20 grams are really enough; for me it surely wasn’t when I did taste).
The zucchinis (which can be cooked like pasta) are delicious and unlike any ready-to-cook product I had ever tasted before.
I’d bet a few bucks on the future success of this product if it weren’t so expensive. The nests are available at Sainsburys for the moment (in London) where it sells for 1.75£ (ca. 2€) for 20 grams (which ca. 100€/kg).

Author: Pierre-Nicolas Schwab

Pierre-Nicolas est Docteur en Marketing et dirige l'agence d'études de marché IntoTheMinds. Ses domaines de prédilection sont le BigData l'e-commerce, le commerce de proximité, l'HoReCa et la logistique. Il est également chercheur en marketing à l'Université Libre de Bruxelles et sert de coach et formateur à plusieurs organisations et institutions publiques. Il peut être contacté par email, Linkedin ou par téléphone (+32 486 42 79 42)

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