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Shayp, an already successful entrepreneurial story

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It’s well known, at IntoTheMinds, we love entrepreneurs and success stories. So how could we have missed Shayp? This start-up is located in the same building as us and has already had great success (including an excellent fundraising campaign of €450,000 in 2020). So, it was natural for us to follow its progress and decide to give it a little media boost.

A compelling and valuable proposition

Shayp provided a technological solution (1st good point) to a problem of wasting a natural resource (2nd good point), thus allowing users to make substantial savings (3rd good point). The natural resource in question is water. There has been no shortage of articles and reports in recent years to show how the deterioration of a network can generate abyssal losses.

Summed up like this, the equation is irresistible. Shayp is surfing on a value proposition that’s not new, but it has focused more on electricity and gas price savings.

Action on the origin of the problems

Here, we act at the root of the problem as Shayp’s system detects water leaks through a connected meter. As you would expect, the system is mainly intended for large consumers (local authorities, apartment buildings, factories). They see this as a way to remedy a structural problem at little cost.

The video we made focuses less on the technical issues than on the entrepreneurial aspects. As Alexander McCormack explains in the video, Shayp’s idea originated in the chance discovery of a need. This is a classic entrepreneurial mode of operation. Indeed, the market need is often detected through personal experience.

We let you discover this beautiful story and the team that is now gathered around Shayp’s project.

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Author: Pierre-Nicolas Schwab

Pierre-Nicolas est Docteur en Marketing et dirige l'agence d'études de marché IntoTheMinds. Ses domaines de prédilection sont le BigData l'e-commerce, le commerce de proximité, l'HoReCa et la logistique. Il est également chercheur en marketing à l'Université Libre de Bruxelles et sert de coach et formateur à plusieurs organisations et institutions publiques. Il peut être contacté par email, Linkedin ou par téléphone (+32 486 42 79 42)

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