After newspapers reported Gerard Depardieu urinated in a bottle while in a plane ready to take off, Ryanair released an advertisement on its French website where they declare the companys pees on competition.
My take:Is this the first airline in Europe? It remembers me this picture I took a few years ago when I had no other choice than taking a Ryanair flight
Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)
