Red by SFR offered a free green iPhone on Twitter on 4 January 2021. This guerrilla marketing operation entitled #REDOffreMoiUniPhone was carried out smoothly and ensured the brand the highly envied 1st place in the Twitter trends ranking. A look back at a successful guerrilla marketing operation that should inspire many.
To celebrate the new year Red by SFR waited until 04 January to launch a marketing operation which offered it a 1st place in the ranking of French trends on Twitter. However, there was some heavy stuff on the other side, notably with the #TrumpTapes. But in the end, it was #REDOffreMoiUniPhone, which allowed them to collect nearly 3300 retweets in 3 hours. And this is likely to continue until 11/04/21 when the operation ends. We will see if Red by SFR is capable of trumping the 1st place for a week.
The tweet content was as refreshing as the apple green colour of the iPhone itself.
Between debauchery of emojis …
… funny word play
and touching messages …
… Internet users have not lacked imagination to try their luck.
The action lasts until January 11, 2021. A draw will take place on 11/01/21 at 2pm.
Lessons to remember from the #REDOffersMoiUniPhone action
Would #REDOfferMoiUniPhone be one of the most profitable marketing operations of the year? We’ll see on 11 January, but the least we can say is that for a starting bet of 1000€ the people in the com’ must be rubbing their hands together.
This proves that with a certain amount of creativity, it is still possible to do without paid ads. The initial stake is minimal, but some precautions must be taken beforehand:
- Choose a prize that’s worth it (with an Apple product it’s hard to go wrong).
- Choose a product that appeals to the customer segment you are trying to reach (Red by SFR is a low-cost brand, so it targets young people).
- Choose the right timing
- Choose your social network well (Twitter or Instagram were perfectly adapted)
Therefore, the lesson I would like to take from this action is that we can still make lovely marketing operations with very reasonable budgets. Congratulations to Red by SFR!
Tags: social medias, telecom