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Reading the little lines at the bottom may be funny

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ING launched yet another campaign for its savings account; it features an orange pig which symbolizes savings and obviously has the color of the brand.

I was searching for information about the real rate of this product and was therefore reading the little lines at the bottom of the ad. Instead of that I found out that the pig had not been harmed and was colored orange in post-production.


I will sleep well tonight. Thanks for the info.

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Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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