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Product nostalgia: vinyl records sales explode in USA

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We have been observing this trend for 2 years now : vinyl records have been trendy for several years now and what happened in the first half of 2015 only confirmed that trend. Sales of Long Play (Vinyl records with enough tracks to be considered an album) were up 52.1% (from US$145m to US$221m sales).

At the same time revenues from ad-supported on-demand streaming services went up 27.1%, from US$128m to US$162m (more info in this report).

In other words the growth of vinyl sales is stronger than that of free streaming services.

The explanation can probably be found in the interest of real music fans, those who are looking for specific sound patterns and sound quality. Vinyl records sound differently and entail a nostalgic dimension that supports sales growth.

What about you? Are you still in love with winyl records ?

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Author: Pierre-Nicolas Schwab

Pierre-Nicolas est Docteur en Marketing et dirige l'agence d'études de marché IntoTheMinds. Ses domaines de prédilection sont le BigData l'e-commerce, le commerce de proximité, l'HoReCa et la logistique. Il est également chercheur en marketing à l'Université Libre de Bruxelles et sert de coach et formateur à plusieurs organisations et institutions publiques. Il peut être contacté par email, Linkedin ou par téléphone (+32 486 42 79 42)

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