The end of the year is a good moment to think about the “best” articles we published in 2013. Here they are …
How to select the best articles?
Although there are many criteria that could be used to decide on what the best articles are (number of likes, number of comments, retweets, …) I’ve decided to use a very subjective criteria: which posts gave me the greatest pleasure to write.
And the 10 nominees are …
- What is a concept store : this post follows the interview I gave on Belgium’s first TV channel (RTBF) in August 2013 from the SMET’s concept store (note edited in January 2018 : this store unfortunately closed in 2017)
- Abercrombie & Fitch’s future : my analysis turned true very quickly and allowed me to be interviewed by the French magazine l’Expansion in their October issue
- Mono-product as a marketing strategy : my visit to the Atelier de l’Eclair in Paris allowed me to discover a team of passionate and very professional young people with an eye for marketing and for design
- Lessons learned from launching a new store : the most important points we learned from launching Ethnik, a HoReCa take-away shop in Brussels
- Bank loans for startups : banks are not doing their job and the end of the year was the occasion for us to collect a few evidences that entrepreneurs are having a hard time getting their ideas financed
- The future of the delicatessen market : something is going wrong on this market. Everything is alike and the once crucial differentiation is now by no means a criteria that matters
- Bad metrics for bad managerial decisions : be careful of metrics when taking decisions.
- 15 arguments to make a B2B sign : a post dedicated to all salespeople in the B2B world. Here’s a list of 15 arguments and metrics you can use to convince your future customers.
- My encounters with Jean-Luc Colonna d’Istria (concept store MERCI in Paris) and Alain Milliat (founder of the Alain Milliat premium fruit juices) : two inspiring entrepreneurs and wonderful personalities that do matter for me. I was amazed by how the initial vision of thos two guys remains untouched and fresh so many years after they started their venture
- Have supermarkets signed their death warrant? Our analysis of the emerging pick-up market where consumers can order online and collect their stuffs in the parking lot of the store
Don’t hesitate to reread those posts and stay with us in 2014 …
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Tags: market research belgium, marketing agency belgium, marketing agency brussels