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It may seem easier to engage online customers with slogans and humor.

Yet we have found in Paris last winter a unusually good example of humor in the retail sector. The pictures below were taken at Cojean, a chain of quality fast-food stores in Paris. We found the catchy and funny slogan worth a post.



Advice for your marketing strategy

Customers will reward you if you make them laugh and have a “spiritual” break. Life is all too serious and there is a reward for company which can convey a touch of fun without neglecting quality and service.


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Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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