One Day One Idea: improve the customer experience with a touch of fun and humor

Posted By Pierre-Nicolas Schwab on 26 Apr, 2013

It may seem easier to engage online customers with slogans and humor.

Yet we have found in Paris last winter a unusually good example of humor in the retail sector. The pictures below were taken at Cojean, a chain of quality fast-food stores in Paris. We found the catchy and funny slogan worth a post.

Advice for your marketing strategy

Customers will reward you if you make them laugh and have a “spiritual” break. Life is all too serious and there is a reward for company which can convey a touch of fun without neglecting quality and service.