One Day One Idea: fun marketing by Pierre Hermé

If you don’t know Pierre Hermé it means you don’t –really- like chocolate and pastry.

The idea in brief

Pastry master Hermé is also an excellent marketer. Look at his latest packaging; pretty funny isn’t it and you just can’t avoid making the comparison with Michel and Augustin.

Advice #1 for your marketing strategy

Are you serious … have you ever thought that being too serious can make you boring? Have you ever thought that some segments of your clientele expect your being not too serious. Would you dare including some fun in your marketing strategy to attract Gen Y’s attention?

Advice #2 for your market research and your business plan (be it in Brussels, Belgium or elsewhere)

If you sell a product make sure your packaging is well tested and that you have performed a quantitative test of how well your customers feel about it. When all products are alike consumers base their decisions on second-order clues.