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Once again a great example of store window by Louis Vuitton

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Sometimes, less is more. I hate crowded stores’ windows, so full of products you can’t grasp what it’s all about.

I recently fell in love with the new products display in Louis Vuitton’s store in Brussels. It’s simple, eye-catching, impacting and yet modern and complex enough to cope with Vuitton’s top tier positioning.


Unlike most stores there is only ONE product on display in each window.

Unlike most stores there is HOMOGENEITY between the windows.

Unlike most stores you can notice the ORIGINALITY.

Unlike most stores there is a STORY to be told.


My take:

The arrows are there to remember the times when Vuitton’s customers were adventurers exploring new territories and discovering new cultures and people. The adventure spirit is still present in each of the products and you can become an adventurer yourself, a discoverer of trends, when you choose a Vuitton product.

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Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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