Sometimes, less is more. I hate crowded stores’ windows, so full of products you can’t grasp what it’s all about.
I recently fell in love with the new products display in Louis Vuitton’s store in Brussels. It’s simple, eye-catching, impacting and yet modern and complex enough to cope with Vuitton’s top tier positioning.
Unlike most stores there is only ONE product on display in each window.
Unlike most stores there is HOMOGENEITY between the windows.
Unlike most stores you can notice the ORIGINALITY.
Unlike most stores there is a STORY to be told.
The arrows are there to remember the times when Vuitton’s customers were adventurers exploring new territories and discovering new cultures and people. The adventure spirit is still present in each of the products and you can become an adventurer yourself, a discoverer of trends, when you choose a Vuitton product.Tags: luxury, marketing agency belgium, retail