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New technologies in car manufacturers’ flagship stores

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During a market research trip in Paris we visited several of the car manufacturers’ flagship stores on the Champ Elysees (see also our individual report on the Citroën store) and were amazed by the numerous technologies implemented to amaze future customers.

Besides attractive models on display (see for instance the new Alpine by Renault), Renault and Toyota used a wide range of the newest interactive technologies to let the customers feel and sense the car.

Look for instance how Renault interactively makes customers hear the sounds of the engines and how they got perceived in and outside the cars.

Toyota had on display an incredible concept car that changed appearance on demand. The visitor was given many possibilities over the touch screen which included also drop-and-drag functionalities.

Other giant touch screens were on display to explain the history of the brand and browse it like in an open book.


Our take:

Although we visited dozens of other retail stores we unfortunately didn’t find back so much technology packed in a single one of them. It seems that car manufacturers are well ahead of their time as far as the digital and interactive experience with the customers is concerned.

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Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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