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Moncler’s Christmas store windows in Soho

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Let’s finish the week with some pictures of the winter windows at Moncler’s store in New York (90 Prince Street).

Moncler is one of my favorite brands. It’s been completely rejuvenated from 2003 onwards after Remo Ruffini bought it and is now considered a luxury brand.

The windows clearly display the same level of refinements and sophistication as other actors in the luxury segment. Remember for instance the Louis Vuitton store windows, Van Cleef’s and many other depicted on this blog. All those brand have achieved distinctiveness and differentiation through characteristic window design. Nowadays, store windows in the luxury segment can be considered an inherent part of the customer experience, and Moncler certainly follows that rule too.

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Author: Pierre-Nicolas Schwab

Pierre-Nicolas est Docteur en Marketing et dirige l'agence d'études de marché IntoTheMinds. Ses domaines de prédilection sont le BigData l'e-commerce, le commerce de proximité, l'HoReCa et la logistique. Il est également chercheur en marketing à l'Université Libre de Bruxelles et sert de coach et formateur à plusieurs organisations et institutions publiques. Il peut être contacté par email, Linkedin ou par téléphone (+32 486 42 79 42)

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