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Mini Market HAY & WRONG FOR HAY – pop-up at Selfridges

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The HAY Mini Market is launching a pop-up store at Selfridges during the 2014  London Design Festival. Inspired by the aesthetics and design of a supermarket, the market’s products are stacked on clean metal shelves and include glassware, stationery, decoratives, textiles, and more. The Danish design market HAY was founded in 2012 and is characterized by its simply-designed, functional products.

In association with London-based designer Sebastian Wrong, this collection has an experimental, diversified feel.

How do you experience the blickfang, Sebastian Wrong? from blickfang international on Vimeo.

The POP-UP STORE is on exhibition at Selfridges, 400 Oxford Street in London, until the end of the year.

Credits : pictures included with the authorization of Friends & Co

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