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Mini Market HAY & WRONG FOR HAY – pop-up at Selfridges

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The HAY Mini Market is launching a pop-up store at Selfridges during the 2014  London Design Festival. Inspired by the aesthetics and design of a supermarket, the market’s products are stacked on clean metal shelves and include glassware, stationery, decoratives, textiles, and more. The Danish design market HAY was founded in 2012 and is characterized by its simply-designed, functional products.

In association with London-based designer Sebastian Wrong, this collection has an experimental, diversified feel.

How do you experience the blickfang, Sebastian Wrong? from blickfang international on Vimeo.

The POP-UP STORE is on exhibition at Selfridges, 400 Oxford Street in London, until the end of the year.

Credits : pictures included with the authorization of Friends & Co

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Author: Pierre-Nicolas Schwab

Pierre-Nicolas est Docteur en Marketing et dirige l'agence d'études de marché IntoTheMinds. Ses domaines de prédilection sont le BigData l'e-commerce, le commerce de proximité, l'HoReCa et la logistique. Il est également chercheur en marketing à l'Université Libre de Bruxelles et sert de coach et formateur à plusieurs organisations et institutions publiques. Il peut être contacté par email, Linkedin ou par téléphone (+32 486 42 79 42)

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