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Microsoft and Novotel team up to open the room of the future

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You knew ephemeral stores. Now you have ephemeral rooms also.

Today (November, 14th) Novotel opens up its new room (in the Novotel Montparnasse Vaugirard) conceived in partnership with Microsoft. Novotel declared they want to renew the customer experience by integrating new technologies in the room.

Microsoft partnered with Novotel and integrated, among others, a XBox 360 and a Kinect. More information can be found here.

Not sure you’ll sleep a lot in that room …

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Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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