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Marketing strategy: a nice name can make it all

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An unusual name can sometimes be at the heat of a marketing strategy and be enough to catch customers’ attention.

We were amused by this store on Boulevard Beaumarchais, not far away from Merci. It’s called Leon & Harper, and it bears a long name / slogan on the facade “Hello, I Love You, Can You Tell Me Your Name ?”.

Not sure what it means (but should have stopped by and asked) and whether it will be that successful, but it was at least funny enough to justify taking a picture.


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Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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