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Marketing concept : in this bar cocktails are made by robots

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Las Vegas is a kind of paradise for marketers. Not only is the city hosting a lot of important shows (like the CES or the NAB) but it also hosting some crazy marketing concepts.
I spotted this one, a bar called The Tipsy Robot, located at the Miracle Miles shopping mall last month.

The principle behind this bar is simple: your cocktail won’t be made by a human. It will be done by 2 robots that will mix the ingredients to deliver you the perfect cocktail. The ordering process is also entirely digital: each table is equipped with a tablet. You can either order a ready-to-mix cocktail or compose your own.
Pretty cool isn’t it ?

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Author: Pierre-Nicolas Schwab

Pierre-Nicolas est Docteur en Marketing et dirige l'agence d'études de marché IntoTheMinds. Ses domaines de prédilection sont le BigData l'e-commerce, le commerce de proximité, l'HoReCa et la logistique. Il est également chercheur en marketing à l'Université Libre de Bruxelles et sert de coach et formateur à plusieurs organisations et institutions publiques. Il peut être contacté par email, Linkedin ou par téléphone (+32 486 42 79 42)

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