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Market research : new retail store opened in Brussels thanks to IntoTheMinds

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We are glad to announce that one of our customers eventually found the perfect spot for a new creative leisure store in Brussels.

L’Atelier de Myna opened on 8 March 2014 at 144 rue Meyerbeer in Brussels (Uccle) in a 400 sqm space with a large parking lot.

IntoTheMinds helped the two entrepreneurs conduct their market research, identify the key success factors and build a meaningful differentiation. Thanks to the results of the market study we were able to build a robust business plan as well as rock-solid financial projections that achieved to convince the banks. A competition analysis (conducted through observations, measures of customers’ flows exiting similar stores and interviews) helped justify all figures of the financial plan.

We wish Myriam and Nathalie, the two founder of l’Atelier de Myna, good luck in their entrepreneurial lives and thank them for their trust in our coaching and marketing services.

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Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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