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Marcolini revisits Magnum ice creams

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Here’s a good evidence of Marcolini’s marketing skills. Not only does he propose top notch products but he also has talent for marketing.

See also our other articles on Marcolini’s products.

My take:

Quality is not enough for a product to succeed. You must add a touch of emotion and marketing and Marcolini’s marketing team is good at that.

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Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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