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Marcolini creates super nice packaging

We missed this wonderful packaging created by Pierre Marcolini … our thanks to Florence Frans (editor of RTBF Trends website) for drawing our attention to it.

This very creative packaging was created in collaboration with Kitsuné. Kitsuné means “Fox” in Japanese and this name was chosen in 2002 to launch a clothes brand.


The packaging is extremely qualitative (thick cardboard). The opening of the box creates an interesting optical effect with the fox (see pictures below). It’s definitely not high-tech, but it doesn’t need always to be high-tech to make people smile. We smiled and that’s why Marcolini’s packaging is featured today on our blog.

There is also a very tangible benefit from being creative and emphasizing quality : people may remember you. No one wants to throw such a beautiful box away (which was the case of Florence). And that’s how you stay in people’s minds long after they have eaten your product.


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Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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