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London : discover Niketown’s new way to display shoes

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While on a tour to detect retail innovations in London, I spotted an interesting device at Niketown on Oxford street (don’t forget to have a look at our interactive map of innovative stores in Europe).

London’s Niketown is pretty similar to the Nike flagship store of New York. Different departments on each story, each story being organized around one or more sport.

Pretty Much in the center of the London store (on the 3rd floor) you can find an area where the Spring 2017 collection was on display. That’s where I spotted a very cool innovative device featuring the Nike Air Max 1 with what resembled holograms. I made a video of it which you can watch below.

The result is really stunning and reminded me of what I saw at Hublot’s store on Place Vendôme in Paris. While the Hublot’s displays were working with monochrome e-ink, those at Nike were in color and displayed really better.

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Author: Pierre-Nicolas Schwab

Pierre-Nicolas est Docteur en Marketing et dirige l'agence d'études de marché IntoTheMinds. Ses domaines de prédilection sont le BigData l'e-commerce, le commerce de proximité, l'HoReCa et la logistique. Il est également chercheur en marketing à l'Université Libre de Bruxelles et sert de coach et formateur à plusieurs organisations et institutions publiques. Il peut être contacté par email, Linkedin ou par téléphone (+32 486 42 79 42)

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