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Friday is a good day to finish with a not-so-hard-to—read post.

Let me contribute to this and limit my writing skills to a few lines today.

I can’t remember how it happened (I probably came across a post on Feedly, this wonderful application we reported on a few days ago) but I saw this wonderful ad that Lego produced in the 80’s (in 1981 to be precise) : a little girl showing proudly what she just had built with Lego and this super powerful slogan : “What it is is beautiful”.

When looking for more information on this ad I found out that Lego had actually produced several of them in the same series.

I found it a good idea to display them here, next to each other. I find them amazing because they look REAL. This is no fake and you can feel it. Besides that, there is a real scientific explanation on how and why children build things that helps me understand better why my little 4-year old boy is so proud of his realizations. And he surely deserves to be so proud.



Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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