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Shop owners, small retailers and more generally all people interested in the latest marketing innovation in the retail sector will be happy to learn that we’ll have something special to offer in 2014.

We are indeed preparing a book with the NeoAddict agency that will aim at :

1) Reporting and illustrating the latest retail trends worldwide

2) Analyzing and explaining how to implement them in your own store

 

The first really pragmatic book for small retailers and shop owners

This book will target especially small shops’ owners that are looking for practical and pragmatic ways to increase their revenues and satisfy their customers. We indeed believe that the “trends books” currently available on the market are way too expensive for SME’s and very unpractical. To give you an example books already exist that forecast the colors and atmospheres that will be trendy in 2 years. Such books sell for 500 to 5000€ and are merely a compilation of images, photos, without text. The reader then needs to do his/her own work and to process that information in his/her own field to come up with something tangible. Such books are therefore reserved for the advertising, fashion and creative sectors where people need to be fed with new prospective ideas.

Our intention is to offer something completely different. Not only may the reader expect accurate and up-to-date textual information with a lot of pictures. What we want also to offer is a practical tool on how to implement innovation in a small store and what to expect from it. We’ll talk about budgets, we will also –when the information is publicly available- deal with the returns one may expect.

 

What should be the pricing ? Help us!

Yet we wonder what people would be willing to pay for such a little (probably 96-page long) book. If you are a retailer yourself, would you mind getting in touch with us so that we can gather your feedback on this. To thank you’ll get a discount on the book when it is published.

 

 

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Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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