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Lange und Söhne very private customer experience

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Brands go sometimes very far to keep customers and make sure they remain loyal. This is true in any industry but even more in the luxury business where loyalty even more impacts profitability than on other businesses.

Here’s an example of an incredible customer experience provided by Lange und Söhne, a top-tier watch brand part of the Richemont group. Lange organized the “Lange Connoisseur Akademie” in Singapore where Lange owners and collectors, dressed like watchmakers, could for one moment experiment the difficulties of watchmaking.

Peter Chong reported on this event on a specialized forum and on Peter’s blog. My thanks to him for providing the pictures included in this post.

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Author: Pierre-Nicolas Schwab

Dr. Pierre-Nicolas Schwab is the founder of IntoTheMinds. He specializes in e-commerce, retail and logistics. He is also a research fellow in the marketing department of the Free University of Brussels and acts as a coach for several startups and public organizations. He holds a PhD in Marketing, a MBA in Finance, and a MSc in Chemistry. He can be contacted by email, Linkedin or by phone (+32 486 42 79 42)

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